Maruti Suzuki CEI – Customer Engagement Index and Innovation in Progress (How to Login to Maruti Suzuki CEI)
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Maruti Suzuki CEI: A Quick Introduction
The Indian automobile sector is always changing, and Maruti Suzuki India Limited is one of the top players leading the way. It pushes limits and changes the way we think about travel. CEI is just one of the many projects they have started. It has become a strong tool that connects the brand closely with its loyal customers, closing the distance between them.
In this write-up, we will talk in detail about the CEI system and how it affects things. We’ll also look at how Maruti Suzuki brings in new ideas by focusing on strategies that keep the customer at the center. Maruti Suzuki has not yet made its latest Customer Engagement Index (CEI) score available to the public. However, we have shared some key details for your reference.
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- CRISIL Ratings has once again confirmed its ratings for Maruti Suzuki India Limited’s (MSIL) bank facilities as ‘CRISIL AAA/Stable/CRISIL A1+’. This update comes after a challenging year for the auto sector in 2021, during which MSIL saw its sales volumes grow by about 13%.
- Even with rising material costs and a chip shortage, MSIL achieved its highest export numbers in 2022, selling a total of 238,376 units.
- The company is likely to stay focused on increasing its exports. However, MSIL’s market share dropped to 43% in the financial year 2022, down from 47% in 2021.
- The shortage of semiconductor chips is gradually getting better, and demand is still strong. This is positive news for MSIL.
- Sales volumes for the financial year 2023 are projected to show double-digit growth.
| Initiative | Description | Achievement |
|---|---|---|
| Maruti Suzuki Subscribe | A car subscription service | Registered a year-on-year growth of 292% in car subscriptions |
| Maruti Suzuki Smart Finance | A digital platform for customers to avail finance | Helped disburse over INR 52,000 crores in loans to over 8.3 lakh customers since inception |
| Maruti Suzuki Rewards | A 100% digital, cardless customer loyalty program | Customer base reached more than 8.2 million members |
- Maruti Suzuki has created extra value through initiatives like Smart Finance, Subscribe, and Rewards, experiencing impressive growth during the financial year 2023-24.
- Maruti Suzuki Subscribe saw an impressive year-on-year increase of 292% in the number of car subscriptions.
- Maruti Suzuki Smart Finance is an online platform that helps customers secure loans. Now in its third year, it has provided loans worth more than INR 52,000 crores to over 8.3 lakh customers since it began.
- Maruti Suzuki Rewards is a fully digital, card-free loyalty program. It recently marked its second anniversary, with a customer base that has grown to more than 8.2 million members.
Maruti Suzuki CEI: Latest Insights into Customer Engagement
Total Sales Overview
- Total Sales: 175,041 units (down 3.63% YoY)
- Domestic Sales: 137,463 units (down 9.64% YoY)
- Exports: 23,985 units (up 8.05% YoY)
- Sales to Other OEMs: 10,702 units (up 125.5% YoY)
- Light Commercial Vehicles (LCVs): 2,891 units (up 12.97% YoY)
Segment-wise Performance
- Mini Segment (Alto, S-Presso): 9,960 units (up from 9,590 units in July 2023)
- Compact Cars (Baleno, Swift, WagonR, Dzire, Celerio, Ignis): 58,682 units (down from 67,102 units in July 2023)
- Utility Vehicles (Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, XL6): 56,302 units (down from 62,049 units in July 2023)
- Mid-Sized Sedan (Ciaz): 603 units (down from 1,348 units in July 2023)
Month-over-Month (MoM) Performance
- Swift: 16,854 units (up 2.63% MoM)
- WagonR: 16,191 units (up 17.41% MoM)
- Ertiga: 15,701 units (down 1.26% MoM)
- Brezza: 14,676 units (up 11.42% MoM)
- Eeco: 11,916 units (up 10.63% MoM)
- Dzire: 11,647 units (down 13.22% MoM)
- Fronx: 10,925 units (up 12.77% MoM)
- Grand Vitara: 9,397 units (down 2.91% MoM)
- Baleno: 9,309 units (down 37.50% MoM)
- Alto K10: 7,353 units (down 5.43% MoM)
- XL6: 2,923 units (down 12.04% MoM)
- S-Presso: 2,607 units (up 60.93% MoM)
- Celerio: 2,465 units (down 17.42% MoM)
- Jimny: 2,429 units (up 404.99% MoM)
- Ignis: 2,216 units (down 12.62% MoM)
- Ciaz: 603 units (up 5.42% MoM)
- Invicto: 251 units (up 96.09% MoM)